Personalization, Automation, and Analytics
- Description
- Curriculum
Course Overview
You’ll learn how to leverage Generative AI to create high-performing content at scale, implement AI-powered personalization to enhance the customer journey, and use AI analytics to optimize your campaigns for maximum ROI. This course will provide you with the skills to automate tedious tasks, generate deeper customer insights, and ultimately, deliver more effective marketing.
Target Audience
This course is for marketing professionals, including Marketing Managers, Social Media Managers, Content Creators, Digital Advertising Specialists, and Email Marketers, who want to apply AI tools and tactics directly to their work.
Aim and Learning Outcomes
By the end of this course, you will be able to:
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Use Generative AI to create and scale high-quality marketing copy and visuals.
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Implement AI-powered personalization strategies in email, web, and ad campaigns.
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Automate key marketing tasks to improve efficiency and focus on strategy.
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Use AI analytics to gain deeper insights into campaign performance and customer behavior.
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Apply ethical principles to the use of AI in marketing, focusing on data privacy and transparency.
Course Breakdown
|
Module |
Objective |
Description |
|
Module 1: The New Marketing Playbook |
Understand the fundamental shift from traditional marketing to an AI-powered, data-driven approach. |
– Why AI is a Game-Changer for Marketing – The Core Pillars: Personalization, Automation, and Prediction – Key AI Marketing Terms and Concepts – Real-World Examples of AI in Marketing |
|
Module 2: AI-Powered Content Creation |
Master the use of Generative AI to create compelling marketing content efficiently and at scale. |
– AI for High-Performance Copywriting (Ads, Emails, Social) – Generating On-Brand Visuals with AI – AI for SEO: Optimizing Content for Search – Scaling Content Production Without Sacrificing Quality |
|
Module 3: Hyper-Personalization & the Customer Journey |
Learn how to use AI to deliver a unique and personalized experience for every customer. |
– Understanding AI-Powered Customer Segmentation – Recommendation Engines and Product Discovery – Dynamic Content Personalization in Web and Email – Crafting the AI-Enhanced Customer Journey |
|
Module 4: Intelligent Analytics & Campaign Optimization |
Use AI to analyze data, measure performance, and make smarter marketing decisions. |
– Moving Beyond Basic Analytics: Predictive Insights – AI for Ad Spend Optimization and Bidding – Customer Lifetime Value (CLV) Prediction – A/B Testing at Scale with AI |
|
Module 5: The Ethical Marketer in the Age of AI |
Navigate the ethical responsibilities of using AI in marketing. |
– Data Privacy and Consent in AI Marketing – The Ethics of Persuasion: Avoiding Manipulation – Transparency: When to Disclose AI Usage to Customers – The Future of Marketing: Trends and Skills |
